A core part of Reid’s role in the last 5 years has been to facilitate creative problem solving workshops with his company’s “end users” at the core for clients across industries and most recently Mars Inc. brands around the world such as Mars Wrigley, Royal Canin, and Seeds of Change. He loves guiding participants through the journey to become more user centered as they explore strategic problems. One of his favorite books that he used both in his professional and personal life is: Quiet: The Power of Introverts in a World that Can’t Stop Talking, by Susan Cain. Reid loves patio gardening and coloring books. He is new this year to CPSI and looking forward to co-leading their workshop with teammate and CPS veteran, Deb Madelaine!