Welcome to the CPSI 2020 reVISION virtual conference. All times are EDT. 
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Monday, June 22 • 12:00pm - 1:30pm
Vision: How to Create a Creativity Movement

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Change is beautiful. Change is not easy. Changing your organization to adopt Creative Problem Solving or just a different approach to problem solving is possible and it starts with you. Learn how to create a movement to catalyze change in your organization or network by mobilizing people around a shared purpose. Big change starts small, and lasting change is within your reach.
Deborah Madelaine and Reid Rousseau from the User Centricity team at Mars will guide you through starting your own movement. In just 24 months, the UC team at Mars has created a movement of 14,000 Mars Associates that promote user centricity and Creative Problem Solving. You’ll learn how to mobilize people, take action with small and tangible progress and redesign the conditions that support the change in your organization.
What will you learn or experience as a result of this program or session?
  • Understand the difference between a mandate for change and a movement.
  • Learn how to mobilize people and how to frame your change in a way that resonates.
  • Learn how to show tangible progress and grow change. 

How might the content of this program or session change your perceptions, habits, ways of working, or view on the world?
  • Have a better understanding of how you can be a change agent.
  • Have practical tools to introduce Creative Problem Solving in your organization after CPSI.
  • Understand how human centered design and creative problem solving can be used to design change.

How might you apply what you learn or experience in this program or session?
Together we will:
  • As pre-work: Frame your change in a compelling way to start a coalition of allies.
  • During the session: Prototype a quick win/symbol of change to show tangible progress.
  • After the session: test your prototype and write the story of it to spread the word and rally more people.

avatar for Deborah Madelaine

Deborah Madelaine

Global Community Builder, Mars
A part of the CPSI community on and off since 2007, Deborah has completed Springboard, facilitates CPS and teaches CPS. She has facilitated a number of CPS workshops in her companies (Nestle and Mars) for the last 13 years. She has previously presented 2 Spark workshops at CPSI in... Read More →
avatar for Reid Rousseau

Reid Rousseau

User Centricity Program Manager, Mars
A core part of Reid’s role in the last 5 years has been to facilitate creative problem solving workshops with his company’s “end users” at the core for clients across industries and most recently Mars Inc. brands around the world such as Mars Wrigley, Royal Canin, and Seeds... Read More →

Monday June 22, 2020 12:00pm - 1:30pm EDT