Alexandra Suarez
Lateral Strategy Founder
Puerto Rico
Alexandra is one of CEF Board Members and Core Leaders. She Founded Lateral Strategy, a Puerto Rico based human centric research, innovation, and strategy studio. She is also Synecticsworld Community Partner for LATAM
Alexandra graduated Cornell University and pursued an MBA in Consumer Behavior from ESADE University in Barcelona. Sheworked in Consumer Research, Strategic Account Planning and Advertising for over 15 years where she spent most of her time questioning irregularities, challenging people, connecting the dots and synthesizing information to inspire Creativity and stimulate the kind of action that allows businesses to grow and innovate.
Alexandra uses her creative multicultural background to bring the unconventional thinking, leadership and creativity that are always at the core of innovation. She is all about creativity with a purpose. She loves the mental process behind creative problem solving. It gives her a chance to exercise both her analytical and creative brains, to touch base with her broad library or random facts and to connect disparate ideas into innovative solutions. She is truly passionate and approaches every project with the desire to change the world.
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