Ana Villodres
Sapience Consumer Insights Founder
I am a Senior consumer insights and brand marketing executive with deep experience in the general and US Hispanic markets.
Before founding Sapience Consumer Insights, a small qualitative research firm, I worked for Coca-Cola, Heineken, and SAB Miller in various marketing roles. I also worked in the Strategy and Insights team at Univision, advising clients (including P&G, L'Oréal, Kimberly Clark, Avon, Clorox, J&J, SCJ Johnson, Estée Lauder) to target, serve and communicate with Hispanic consumers effectively.
As a bicultural and bilingual independent researcher, I have addressed the pain points and data needs I witnessed while on the client-side. Projects delivered include concept, product, and copy testing, new product development, package design, and brand positioning studies for clients across industries.
I am very excited to be a student and expand my knowledge about creative problem-solving.
https://sapienceinsights.com/
